Your Vision - Our Specialty
For more than 25 years, we have successfully led Clients to build and plan for their future. We pride ourselves in innovative solutions that work - from your first home purchase to your last business exit strategy, from your first TFSA and first Term Life policy to your robust and exciting Retirement and Legacy, we want to be with you every step of the way.
For more than 25 years, we have successfully led Clients to build and plan for their future. We pride ourselves in innovative solutions that work - from your first home purchase to your last business exit strategy, from your first TFSA and first Term Life policy to your robust and exciting Retirement and Legacy, we want to be with you every step of the way.
For your long-term goals or your short-term needs, we will work with you to help discover the best strategy to meet your objectives. We’ll work together to understand your goals, prepare for the unexpected and take advantage of new opportunities – throughout your life.
We can help you meet your needs with a number of solutions. From a simple budget to complex strategies, we can help you build lifetime financial security by:
- Developing an approach that include RRSPs, TFSAs, or RESPs,
- Growing your investments through GICs, mutual funds or segregated funds,
- Protecting your family when the unexpected happens with term life, permanent life or universal life insurance,
- Converting your lifetime savings into retirement income when you’re ready to kick up your feet through annuity products, RRIFs or LIFs and
- Providing you with options for personal health, disability insurance or critical illness insurance.
You can benefit from our professional expertise and access to some of the industry’s leading insurance and investment products. We can help you build a financial approach customized to your needs. Contact our office to book an appointment and get started on achieving your financial goals. Let's talk.
First Choice Insurance and Investment Services Inc.
Throughout your life, you’ve worked hard to build your legacy. Now, let’s make sure it’s protected. Together, we can create a strategy that you can feel confident in – even after you’re gone. Reach out to get started.
Languages spoken: English
Phone: (250) 785-7575
Email: fci@sunlife.com
Address: 9519 - 100th Avenue,, Fort St. John, BC, V1J 1Y1 Canada

Rob Sandberg
Rob has more than 28 years of experience in the financial industry. His passion revolves around understanding a Client situation and coming up with unique plans tailored to help make them successful. He is very proud of the team that he works with across British Columbia and Alberta. Rob believes that every Client must understand the plan before moving ahead with any recommendations. Working in conjunction with Clients’ accountants and lawyers to build a strong and solid team around them allows for a dynamic plan that is adaptable in our ever-changing world.
Job Title: Financial Planner, Sun Life, CEA, CFP®, CHS™, CPCA
Email: rob.sandberg@sunlife.com

Bruce Kindrat
With more than 25 years of experience, Bruce Kindrat is still passionate about helping people take control of their financial future. Whether it’s navigating market turbulence or building long-term strategies, Bruce brings a calm, knowledgeable approach that Clients trust. Known for his dry humour and personable style, he believes financial planning is about empowering people to live with less stress and more clarity. Working with a highly knowledgeable team, Bruce finds it incredibly rewarding to guide others towards financial clarity and long-term security, knowing that his work makes a meaningful difference in their lives.
Job Title: Financial Planner, Sun Life, CEA, CFP®, CHS™
Email: bruce.kindrat@sunlife.com

Alinda (Tina) Winter
Known to most as Tina, Alinda Winter is the steady hand behind much of what makes First Choice tick. With 24 years of industry experience and a heart for people, Tina helps Clients build clear, lasting plans—and ensures our team is running at its best. Her background in banking, life and mutual fund licensing in BC and Alberta, and QAFP™ and CHS™ designations make her a versatile team member in both planning and operations. She believes in the power of teamwork to create long-term financial clarity.
Job Title: Associate Advisor, Sun Life, CHS™, QAFP®
Email: tina.winter@sunlife.com

Jesse Braun
Jesse has a passion for helping families and business owners live fully while planning wisely. In his over 8 years in the industry, he has developed a deep sense of purpose and personal resilience. Jesse blends strategy and heart to deliver financial plans that truly matter. He deeply believes in the protection and opportunity that properly structured insurance solutions can provide. When he’s not meeting Clients, he’s chasing experiences—from driving supercars and catching live sports to exploring beaches with his wife and two daughters.
Job Title: Financial Planner, Sun Life, CFP®, QAFP™
Email: jesse.braun@sunlife.com

Pamela Sandberg
Pamela Sandberg is passionate about helping people feel confident in their financial future. With 10 years of experience and a QAFP™ designation, she combines planning expertise with a personal touch. Clients love her ready smile, sharp attention to detail, and her ability to make complex ideas easy to understand. Whether she’s crafting a detailed strategy or coaching basketball, Pamela brings heart and hustle to everything she does.
Job Title: Associate Advisor, Sun Life, QAFP™
Email: pamela.sandberg@sunlife.com

Jordan Shuman
Jordan began studying business and finance while raising three young kids, aiming to better support the small oil and gas contracting business she built alongside her husband. When the opportunity with First Choice came along, she jumped in with both feet and hasn’t looked back – grateful to be learning from incredible mentors and an inspiring team. Jordan has a passion for partnering with other families and business owners looking to build their wealth and securing their financial future.
Job Title: Associate Advisor, Sun Life
Email: jordan.shuman@sunlife.com
Caroline Sperling
Caroline has spent 27 years supporting Clients through every stage of their insurance journey. She now dedicates her time to caring for existing policyholders—answering questions, solving problems, and making sure nothing falls through the cracks. Outside of work, Caroline finds joy in caring for her mother and celebrating life with her children.
Job Title: Service Associate, Sun Life
Esther Bueckert
Esther may be new to financial services, but she’s all in. With a heart for learning and a can-do attitude, she’s diving headfirst into her role and already making a difference. Esther is passionate about being part of a team that helps people move closer to their dreams.
Job Title: Advisor Assistant, Sun Life
Kayla Kubo
Kayla makes things happen. Known for her direct approach and commitment to results, she’s the one who ensures every form is signed and every task is complete. Kayla is passionate about helping people succeed—both in the office and in life. When she’s not keeping Jesse on track, she’s hanging out with her dogs or cheering on the dreams of those she loves.
Job Title: Service Associate, Sun Life
Kimberli Grant
With nearly two decades of experience, Kimberli Grant is the steady hand behind the scenes. She thrives in the details, freeing up our advisors to do what they do best. Whether it’s paperwork or follow-ups, Kimberli brings order to the chaos so Clients enjoy a smooth and stress-free experience.
Job Title: Advisor Assistant, Sun Life
Kirsten Middleton
Kirsten plays a key role behind the scenes at First Choice, supporting investment Clients with care, accuracy, and a healthy dose of laughter. With a decade of experience and a passion for teamwork, she’s proud to be part of a firm that shares her values. Off the clock, you’ll find her outdoors snowmobiling or camping with friends and family.
Job Title: Service Associate, Sun Life
Merin Johny
Merin just celebrated her first anniversary with First Choice—and she’s already made a big impact. Passionate about keeping things organized and flowing smoothly, Merlin supports advisors by handling the details so they can stay focused on Client relationships. Whether it’s investment processes or paperwork, she helps ensure every client journey is seamless.
Job Title: Service Associate, Sun Life
Stacy Pye
Stacy is the friendly face that greets every Client at First Choice. With her warm personality and approachable style, she makes everyone who walks through the door feel instantly at ease. She loves being part of a team that truly cares about people.
Job Title: Advisor Assistant, Sun Life | Receptionist for First Choice Insurance and Investment Services Inc.

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