About us

Assiduity Financial Solutions Inc.

Our goal as a firm, is to help you reach your goals through actionable strategies. While working with Clients, we make sure they feel heard, understood and secure. We help Clients with planning and navigating their retirement. Whether you are an individual or business owner, we have the experience and knowledge to help you reach your goals, and have the retirement you desire.

Assiduity Financial Solutions Inc.

Whether you’re starting your business, developing your practice or considering stepping aside, We offer vision, know-how, plus industry-leading wealth and insurance solutions to business owners who need advice to manage complex financial situations.

Rauni Naud

As the founder of Assiduity Financial Solutions Inc., I have had the honor to help Clients reach their financial goals for over 19 years. I guide Clients by creating holistic action plans to protect their loved ones, businesses and employees. Together with good wealth management, accumulation, retirement planning and tax strategies, a solid foundation is created and goals are achieved.


I enjoy getting involved in the community in many ways such as:


  • Castlegar Chamber of Commerce business person of the year in 2015,
  • President of Castlegar United Way from 2008 – 2012 and
  • I have also received local community awards to recognize my achievements as a business.


Originally from Nelson BC, I live in Castlegar with my husband Vito, and our cat Marble. We love our Kootenay life, and community.


Awards and memberships are based on insurance business only.

Job Title: Advisor, Sun Life, CPCA

Phone: 250-365-0484

Email: rauni.naud@sunlife.com

Address: Castlegar BC

Vito Iacullo

As an Associate Advisor, I am passionate about helping people succeed. I enjoy meeting new people and listening to their life stories and creating new relationships. With 15 years of business experience and four years as an advisor, I help Clients reach their dreams by making actionable plans to protect them from unforeseen circumstances and have confidence through their retirement.


Born and raised in the Kootenays, I joined my wife Rauni in the Insurance and Investment business in 2016. I share her passion for helping Clients and know the importance of a well-planned retirement strategy. Understanding the needs and desires of Clients is critical to the wellbeing of their retirement.


I live in one of the most beautiful spots in the world. When I am out of the office, I enjoy working out in our yard, golfing and hosting backyard unions with family and friends.

Job Title: Associate Advisor, Sun Life

Phone: 250-365-0484

Email: Vito.Iacullo@sunlife.com

Address: Castlegar BC

Emily Smith-Wayne

Born and raised in the Kootenays, I am usually enjoying a good book or exploring beautiful backyard of the Kootenay’s with my husband Damien, and dog, Maggie.


I started at Assiduity Financial Solutions in May of 2024, as an administrative assistant.

I am looking forward to advancing my career with Assiduity.


I enjoy the new relationships that I have made with the Clients, and being of service for them.  I look forward to many more years as I strive to advance to the assistant advisor role.

Job Title: Advisor Assistant, Sun Life

Languages spoken: English

Phone: 250-365-0484

Email: emily.smith-wayne@sunlife.com

Address: Castlegar BC

Mary Irvine

Job Title: Advisor Assistant, Sun Life

Languages spoken: English

Phone: 250 365 0484

Email: mary.irvine@sunlife.com

Address: Castlegar BC

Hetvi Gandhi

Job Title: Advisor Assistant, Sun Life

Phone: 250-365-0484

Email: hetvi.gandhi@sunlife.com

Address: Castlegar BC

Have questions?

Here to help answer your questions, provide clarity about products and get you started on the road to achieving your goals.

Sunlife
We are contracted with Sun Life Financial Distributors (Canada) Inc., a member of the Sun Life group of companies. Mutual funds distributed by Sun Life Financial Investment Services (Canada) Inc.