About

In my decades of working with successful individuals, families, and business owners, I’ve learned that wealth demands more than generic advice. It requires discretion, intention, and a deep understanding of what you’re working hard to protect.

My role isn’t just to manage money, it’s to serve as a long-term partner in building, preserving, and passing on your legacy. Every recommendation I make is rooted in careful analysis, thoughtful planning, and a genuine understanding of your priorities and this industry.

I take time, because your financial life deserves it.

How I Help Clients:

• Legacy-Driven Wealth Planning: Strategic financial planning designed to help grow, protect, and seamlessly transfer wealth across generations
• Discerning Investment Management: Customized portfolios aligned with your risk profile, values, and long-term vision
• Private Insurance Solutions: High-value life, disability, and long-term care strategies to help safeguard your family and estate
• Tax-Sensitive Retirement Planning: Advanced planning to help preserve lifestyle while minimizing unnecessary tax exposure
• Business Owner Strategies: Succession planning, key-person protection, and liquidity strategies for closely held enterprises
• Multi-Generational Guidance: Estate and wealth transfer planning to help ensure your values live on with your assets

If you’ve outgrown basic advice and are ready for a more thoughtful, private, and strategic approach, I invite you to connect.

Your legacy deserves more than ordinary. Let’s build something lasting.

With over a decade of experience in the insurance industry, Rena has built a career around trust, integrity, and a genuine commitment to helping Clients protect what matters most. Rena’s commitment to excellence extends beyond Client service – she is also a natural leader who thrives in team environments, mentoring colleagues and contributing to a positive, goal driven workplace.

Beyond the desk, Rena finds balance on the water – passionately paddleboarding whenever there’s a chance to escape into nature. A true animal lover, she believes in living a balanced life filled with purpose, connection, and care for both people and pets.

Ainsleigh joined Baldwin & Associates in 2025 to carry forward the exceptional legacy her father, Wade Baldwin, CFP, ICD.D, established over nearly three decades. As an up-and-coming financial professional, she’s committed to mastering every facet of wealth management—from tailored financial planning to risk mitigation—by learning directly from one of the industry’s most accomplished leaders. Known for her genuine curiosity and Client-first approach, Ainsleigh brings fresh energy, modern tools, and a dedication to building trusting, long-term relationships.

Outside the office, she’s passionate about supporting the Calgary community and loves exploring the Rockies with family and friends.