Matthew Baer

Job title: Advisor, Sun Life, BBA

Languages spoken: English

Area(s) served: Alberta

Trustworthy advice you can count on

Your financial strategy should be as unique as you are. Whether you’re just starting out, about to enter retirement, or somewhere in between, a strong financial roadmap can help you reach your short and long-term goals. Let’s work together to protect what matters most to you and help you secure your future. Reach out to get started. Let’s get you there.
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Helping Albertans reach lifetime financial security

My name is Matthew Baer and I help Clients obtain long term financial security. Let’s work together towards your goals while protecting what is most important, at any stage of life. My goal is for you to have peace of mind when you think about your future by creating a custom roadmap.


I work with:


  • millennials,
  • families,
  • business owners,
  • entrepreneurs and
  • high net worth individuals. 


When we begin working together, I’ll set up some time to get to know you, your situation and your goals. I’ll then work to create a holistic plan that aligns your needs and long-term goals. We’ll work together to implement this plan and track your progress throughout your life. Whether you are an individual, family or business, I can help. 


My office is in Calgary, Alberta. I offer in person and virtual appointments for Clients throughout Alberta. Contact my office to book your appointment. 

Products and services

Browse through the product and services offerings below to learn more. Every financial and protection strategy is different. When we meet, we’ll discuss what might be right for your unique situation. Reach out if you have any questions or are ready to get started.

Health insurance products

Health insurance gives you financial coverage to help pay for health-care needs. This insurance goes above and beyond Canadian health-care coverage.

Life insurance products

Life insurance allows you to protect the people you love by providing your beneficiaries a tax-free cash payment when you die.

Saving and budgeting

Reaching your financial goals starts with a budget and savings plan. Let’s make your money go further.

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Stay informed

See more articles
Health insurance in retirement: How to pay for your health costs

Health insurance in retirement: How to pay for your health costs

Don't let health care costs change your retirement plans. Here's how you can plan for health insurance in retirement. Visit sunlife.ca to learn more.
3 reasons to get life insurance in your 20s or 30s (video)

3 reasons to get life insurance in your 20s or 30s (video)

There are perks to buying life insurance in your 20s or 30s. Watch now.
Do you need life insurance if you’re wealthy?

Do you need life insurance if you’re wealthy?

Do you have a high-net worth? Find out how you can use life insurance to help grow and protect your finances....

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