Rodrigo Mendez
Job title: Financial Planner, Sun Life, CFP®, CIM®, CLU®
Languages spoken: English, Spanish
Area(s) served: Greater Vancouver, Vancouver Island
Clear strategies. Thoughtful execution. Decisions that compound over time.
At Rodrigo Mendez, our team helps business owners, high-income professionals, and cross-border families build, protect and transfer wealth in Canada.
We specialize in working with Clients who need clarity on complex financial decisions—whether it’s structuring corporate investments, reducing taxes on retained earnings, or moving assets from the U.S. to Canada.
Our services include:
• Financial strategizing for incorporated business owners
• Cross-border planning (U.S. to Canada wealth transfer and consolidation)
• Tax-efficient investment and portfolio management
• Retirement and estate planning strategies
• Permanent life insurance solutions for wealth transfer and capital preservation
Based in the Vancouver area, we work with Clients locally and across Canada to help simplify complex financial situations and deliver structured, long-term strategies designed to help grow and protect wealth.
Who we service
Learn more
Business owners
Helping business owners take control of their finances one step at a time.
High net worth and affluent
Securing the future for the next generation is only an appointment away. Let’s talk about your legacy.
Incorporated professionals
Enjoy the benefits of your hard work. Let’s make sure you are getting the most out of your success.
Products and services
Our team is here to help you with your health and wealth needs. Browse through our offerings to learn more about how we can assist you. When we meet, we’ll discuss what might be right for your unique situation. Reach out to us if you have any questions or are ready to get started.
Health insurance products
Health insurance gives you financial coverage to help pay for health-care needs. This insurance goes above and beyond Canadian health-care coverage.
Life insurance products
Life insurance allows you to protect the people you love by providing your beneficiaries a tax-free cash payment when you die.
Saving, budgeting and investing
Reaching your financial goals starts with a budget and savings plan. Let’s make your money go further.
Stay informed
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What is your financial personality type? 💸
When it comes to managing money, everyone has a unique style. Are you:
🏅 The Ultimate Planner – Your spreadsheet is your best friend.
👜 The Balanced Enjoyer – You save diligently but never skip out on a great coffee.
💳 The Passive Saver – You prefer a hands-off, set-it-and-forget-it approach.
No matter your style, the best financial habits are the ones that work for your lifestyle. Drop your emoji in the comments below! 👇
When it comes to managing money, everyone has a unique style. Are you:
🏅 The Ultimate Planner – Your spreadsheet is your best friend.
👜 The Balanced Enjoyer – You save diligently but never skip out on a great coffee.
💳 The Passive Saver – You prefer a hands-off, set-it-and-forget-it approach.
No matter your style, the best financial habits are the ones that work for your lifestyle. Drop your emoji in the comments below! 👇
What is your financial personality type? 💸
When it comes to managing money, everyone has a unique style. Are you:
🏅 The Ultimate Planner – Your spreadsheet is your best friend.
👜 The Balanced Enjoyer – You save diligently but never skip out on a great coffee.
💳 The Passive Saver – You prefer a hands-off, set-it-and-forget-it approach.
No matter your style, the best financial habits are the ones that work for your lifestyle. Drop your emoji in the comments below! 👇
When it comes to managing money, everyone has a unique style. Are you:
🏅 The Ultimate Planner – Your spreadsheet is your best friend.
👜 The Balanced Enjoyer – You save diligently but never skip out on a great coffee.
💳 The Passive Saver – You prefer a hands-off, set-it-and-forget-it approach.
No matter your style, the best financial habits are the ones that work for your lifestyle. Drop your emoji in the comments below! 👇
How will your wealth support your loved ones? We can help you create a wealth transfer strategy that aligns with your values and provides for those who matter most. Let's build a roadmap that works for your family.
Let's connect and start planning today. https://advisor.sunlife.ca/rodrigo.mendez/
Let's connect and start planning today. https://advisor.sunlife.ca/rodrigo.mendez/
How will your wealth support your loved ones? We can help you create a wealth transfer strategy that aligns with your values and provides for those who matter most. Let's build a roadmap that works for your family.
Let's connect and start planning today. https://advisor.sunlife.ca/rodrigo.mendez/
Let's connect and start planning today. https://advisor.sunlife.ca/rodrigo.mendez/
Worried about the markets but unsure what to do next? The right questions can help make all the difference. Here are 4 key questions to ask before making investment decisions. https://www.sunlife.ca/en/investments/world-markets-worrying-you-four-questions-to-ask-your-financial-advisor/
Now as an advisor how would I answer these questions?
I thought I’d share how I tend to approach those same questions with clients.
1. How is my money invested?
My starting point isn’t “What do we think the market will do next?”
It’s: What does this money need to accomplish?
Every dollar should have a job, a timeline and an appropriate level of risk. Money needed soon shouldn’t be exposed to the same risks as money intended for retirement 15 or 20 years from now.
2. How can I protect my portfolio?
I don’t believe protecting a portfolio means trying to predict every correction.
Protection comes from preparation: diversification across asset classes, sectors, geographies and investment styles; maintaining appropriate liquidity; and building a portfolio that can participate in growth while being resilient enough that we don’t have to make emotional decisions during difficult markets.
The best portfolio isn’t necessarily the one that goes up the most.
It’s the one you can actually stick with.
3. How well are my investments performing?
Performance needs context.
Did we outperform or underperform what? Over what period? And with how much risk?
I care about benchmarks and peer comparisons, but I also care about whether the portfolio is delivering the return required by the financial plan without taking unnecessary risk.
A portfolio isn’t successful simply because it beat the S&P 500 last year.
It’s successful when it keeps you on track toward your goals.
4. Is there a better option?
There might be—and we should always be willing to look.
But “better” doesn’t automatically mean whatever performed best recently.
Better could mean lower fees, better diversification, improved tax efficiency, more downside protection, greater liquidity or simply an investment structure that better matches where you are today.
Markets change. Products change. And people’s lives change.
That’s why I believe financial planning and investment management should be connected.
When markets become uncomfortable, my first question usually isn’t:
“What should we sell?”
It’s:
“Has anything changed in your financial plan?”
If the answer is no, sometimes the smartest investment decision is simply allowing a well-built plan to do its job.
Let me know what you think or what you would answer differently below.
Gracias,
Rodrigo
Then get in touch to talk! https://advisor.sunlife.ca/rodrigo.mendez/
Now as an advisor how would I answer these questions?
I thought I’d share how I tend to approach those same questions with clients.
1. How is my money invested?
My starting point isn’t “What do we think the market will do next?”
It’s: What does this money need to accomplish?
Every dollar should have a job, a timeline and an appropriate level of risk. Money needed soon shouldn’t be exposed to the same risks as money intended for retirement 15 or 20 years from now.
2. How can I protect my portfolio?
I don’t believe protecting a portfolio means trying to predict every correction.
Protection comes from preparation: diversification across asset classes, sectors, geographies and investment styles; maintaining appropriate liquidity; and building a portfolio that can participate in growth while being resilient enough that we don’t have to make emotional decisions during difficult markets.
The best portfolio isn’t necessarily the one that goes up the most.
It’s the one you can actually stick with.
3. How well are my investments performing?
Performance needs context.
Did we outperform or underperform what? Over what period? And with how much risk?
I care about benchmarks and peer comparisons, but I also care about whether the portfolio is delivering the return required by the financial plan without taking unnecessary risk.
A portfolio isn’t successful simply because it beat the S&P 500 last year.
It’s successful when it keeps you on track toward your goals.
4. Is there a better option?
There might be—and we should always be willing to look.
But “better” doesn’t automatically mean whatever performed best recently.
Better could mean lower fees, better diversification, improved tax efficiency, more downside protection, greater liquidity or simply an investment structure that better matches where you are today.
Markets change. Products change. And people’s lives change.
That’s why I believe financial planning and investment management should be connected.
When markets become uncomfortable, my first question usually isn’t:
“What should we sell?”
It’s:
“Has anything changed in your financial plan?”
If the answer is no, sometimes the smartest investment decision is simply allowing a well-built plan to do its job.
Let me know what you think or what you would answer differently below.
Gracias,
Rodrigo
Then get in touch to talk! https://advisor.sunlife.ca/rodrigo.mendez/
Worried about the markets but unsure what to do next? The right questions can help make all the difference. Here are 4 key questions to ask before making investment decisions. https://www.sunlife.ca/en/investments/world-markets-worrying-you-four-questions-to-ask-your-financial-advisor/
Now as an advisor how would I answer these questions?
I thought I’d share how I tend to approach those same questions with clients.
1. How is my money invested?
My starting point isn’t “What do we think the market will do next?”
It’s: What does this money need to accomplish?
Every dollar should have a job, a timeline and an appropriate level of risk. Money needed soon shouldn’t be exposed to the same risks as money intended for retirement 15 or 20 years from now.
2. How can I protect my portfolio?
I don’t believe protecting a portfolio means trying to predict every correction.
Protection comes from preparation: diversification across asset classes, sectors, geographies and investment styles; maintaining appropriate liquidity; and building a portfolio that can participate in growth while being resilient enough that we don’t have to make emotional decisions during difficult markets.
The best portfolio isn’t necessarily the one that goes up the most.
It’s the one you can actually stick with.
3. How well are my investments performing?
Performance needs context.
Did we outperform or underperform what? Over what period? And with how much risk?
I care about benchmarks and peer comparisons, but I also care about whether the portfolio is delivering the return required by the financial plan without taking unnecessary risk.
A portfolio isn’t successful simply because it beat the S&P 500 last year.
It’s successful when it keeps you on track toward your goals.
4. Is there a better option?
There might be—and we should always be willing to look.
But “better” doesn’t automatically mean whatever performed best recently.
Better could mean lower fees, better diversification, improved tax efficiency, more downside protection, greater liquidity or simply an investment structure that better matches where you are today.
Markets change. Products change. And people’s lives change.
That’s why I believe financial planning and investment management should be connected.
When markets become uncomfortable, my first question usually isn’t:
“What should we sell?”
It’s:
“Has anything changed in your financial plan?”
If the answer is no, sometimes the smartest investment decision is simply allowing a well-built plan to do its job.
Let me know what you think or what you would answer differently below.
Gracias,
Rodrigo
Then get in touch to talk! https://advisor.sunlife.ca/rodrigo.mendez/
Now as an advisor how would I answer these questions?
I thought I’d share how I tend to approach those same questions with clients.
1. How is my money invested?
My starting point isn’t “What do we think the market will do next?”
It’s: What does this money need to accomplish?
Every dollar should have a job, a timeline and an appropriate level of risk. Money needed soon shouldn’t be exposed to the same risks as money intended for retirement 15 or 20 years from now.
2. How can I protect my portfolio?
I don’t believe protecting a portfolio means trying to predict every correction.
Protection comes from preparation: diversification across asset classes, sectors, geographies and investment styles; maintaining appropriate liquidity; and building a portfolio that can participate in growth while being resilient enough that we don’t have to make emotional decisions during difficult markets.
The best portfolio isn’t necessarily the one that goes up the most.
It’s the one you can actually stick with.
3. How well are my investments performing?
Performance needs context.
Did we outperform or underperform what? Over what period? And with how much risk?
I care about benchmarks and peer comparisons, but I also care about whether the portfolio is delivering the return required by the financial plan without taking unnecessary risk.
A portfolio isn’t successful simply because it beat the S&P 500 last year.
It’s successful when it keeps you on track toward your goals.
4. Is there a better option?
There might be—and we should always be willing to look.
But “better” doesn’t automatically mean whatever performed best recently.
Better could mean lower fees, better diversification, improved tax efficiency, more downside protection, greater liquidity or simply an investment structure that better matches where you are today.
Markets change. Products change. And people’s lives change.
That’s why I believe financial planning and investment management should be connected.
When markets become uncomfortable, my first question usually isn’t:
“What should we sell?”
It’s:
“Has anything changed in your financial plan?”
If the answer is no, sometimes the smartest investment decision is simply allowing a well-built plan to do its job.
Let me know what you think or what you would answer differently below.
Gracias,
Rodrigo
Then get in touch to talk! https://advisor.sunlife.ca/rodrigo.mendez/