Steven Good
Job title: Financial Planner, Sun Life, Adm.A., B. Comm (Hons), B.A., B.A. (Finance), CFP®, CHS™
A.Sc., AAMS, ACAS, B.A., B.A. (Finance)
Languages spoken: English, French
Area(s) served: Kitchener-Waterloo-Toronto
Exciting update for Clients and visitors.
We are thrilled to announce that we’re transitioning our wealth management practice from Sun Life’s mutual fund dealer, Sun Life Financial Investment Services (Canada) Inc. to Sun Life’s investment dealer, Sun Life Canada Securities Inc.!
Sun Life Canada Securities Inc. delivers an elevated wealth management experience and is backed by Sun Life’s 155+ years of insurance and wealth solutions. Our deep-rooted expertise and commitment to innovation ensures Clients will have access to personalized service and sophisticated investment strategies, support to grow, protect and enhance financial wellbeing. This change allows us to offer a wider range of products and services to provide enhanced financial roadmaps and better meet Client’s needs.
During this transition period, there may be some temporary changes to the types of advice we can provide. If you want to know more about Sun Life Canada Securities Inc., please visit: http://sunlife.ca/investmentdealer.
Who we service
Learn more
Families

Investments

Millennials
Building successful partnerships
Relationships can be instrumental in helping you plan their financial future effectively. Our personalized partnerships allow us to gain understanding of you unique financial situation, goals, and risk tolerance. By tailoring strategies to individual needs, we can provide targeted guidance on investment choices, retirement planning, tax optimization, and estate planning. They can also help you navigate complex financial decisions, adjust plans as life circumstances change, and stay accountable to your long-term objectives. Regular meetings and open communication ensure that you remain informed and confident in your financial journey, while our expertise helps mitigate risks and capitalize on opportunities. This personalized approach often leads to more comprehensive and successful financial planning outcomes.

Products and services
Business owners
Mortgage protection insurance
Saving, budgeting and investing
Get to know us
The solutions team at Sample Financial works to address all your needs. The team consists of 5 specialists who each bring a unique set of skills to better serve Clients.
- A written financial plan increases confidence.
- A financial plan can jumpstart savings, even with a small amount of money.
- A financial plan can help you create an investment portfolio.
- A financial plan can lead to better habits.
Together this diverse group can offer full-service solutions that address every aspect of a Client's partnership us.
Watch this video to learn more about how we can help you.
Stay informed
See more articlesScript: How much life insurance is the right amount? Simply put, the amount of life insurance you need depends on your unique situation. A good place to start is to figure out how much life insurance you may need… how long you need it for… and what kind might be right for you. Let’s look at an example: Jackie is 33 years old… and has two kids. She has four goals for her life insurance: Leave money to her family to pay off her mortgage. Top up her kids’ registered education savings plans. Pay off her student loans. And, replace her income for 10 years. Based on these goals, Jackie is looking at a 1-million-dollar life insurance policy. If she died, her family could choose to use the insurance payout to: Put 300-thousand dollars toward the mortgage. Add 60-thousand dollars to the kids’ RESPs. Pay off her 40-thousand-dollar student loan. And… cover the family’s ongoing costs with the remaining 600-thousand dollars. How much do life insurance payments cost per month? In Jackie’s case, a 1-million-dollar, 30-year term policy for a non-smoking, 33-year-old woman… could cost about 80-dollars per month. For a man of the same age, it’s closer to 110-dollars per month. How long do you need your coverage to last? For a younger person… or a couple with debt and a mortgage, a 30-year policy or longer may be suitable. For someone in their forties… with little debt and a small mortgage… a 20-year policy might be the right fit. What are your options? Your employer may offer life insurance through your employee benefits. But… it may not be enough. And you can lose that coverage if you change employers. You may want to consider more life insurance. In which case, you have two types to choose from: Term life insurance. And… permanent life insurance. Any amount of life insurance can help give your loved ones some financial security when you die. Your unique situation will inform the amount and type of insurance you need. For more tips and tools, visit sunlife.ca.
Scénario : Quel montant d’assurance-vie vous faut-il? En termes simples, le montant d’assurance-vie qu’il vous faut dépend de votre situation. Voici des questions à vous poser : Quel montant d’assurance-vie vous faut-il? Pendant combien de temps? Quel type d’assurance-vie vous convient? Voici un exemple : Jackie a 33 ans et elle a deux enfants. Elle vise quatre objectifs avec son assurance-vie : Laisser de l’argent à sa famille pour rembourser son hypothèque. Verser le maximum dans le régime enregistré d’épargne-études de ses enfants. Rembourser son prêt étudiant. Remplacer son revenu pendant 10 ans. Avec ces objectifs, Jackie vise une assurance-vie de 1 million de dollars. Si elle décède, sa famille pourra choisir d’utiliser la prestation pour : Rembourser l’hypothèque de 300 000 $. Verser 60 000 $ dans le REEE de ses enfants. Rembourser son prêt étudiant de 40 000 $. Couvrir les dépenses quotidiennes de sa famille avec les 600 000 $ restants. Combien coûte une assurance-vie par mois? Pour Jackie, une assurance-vie temporaire de 30 ans de 1 million de dollars pour une femme de 33 ans non fumeuse, coûterait environ 80 $ par mois. Pour un homme du même âge, le montant serait d’environ 110 $ par mois. Pendant combien de temps en aurez-vous besoin? Pour un couple ou une personne jeune ayant des dettes et une hypothèque, une assurance de 30 ans ou plus pourrait convenir. Pour une personne dans la quarantaine ayant peu de dettes et un petit prêt hypothécaire, une assurance de 20 ans pourrait convenir. Quelles sont vos options? Vous avez peut-être une assurance-vie dans le cadre du régime collectif de votre employeur. Mais le montant pourrait être insuffisant. Si vous changez d’employeur, vous pourriez perdre cette couverture. Si vous envisagez une assurance-vie supplémentaire, vous avez deux options : l’assurance-vie temporaire et l’assurance-vie permanente. Tout montant d’assurance-vie peut vous aider à protéger financièrement vos proches lorsque vous décédez. C’est votre situation unique qui dicte le montant et le type d’assurance qu’il vous faut. Pour d’autres conseils et outils, visitez sunlife.ca.
