Hello and welcome to our financial services firm! Our CFP® designated planners Tracy Vallis and Dave Roberts lead a dedicated team of advisors committed to guiding you toward your financial goals. With a wealth of experience and a personalized approach, we're here to provide tailored solutions that align with your unique needs and aspirations.

Whether you're planning for retirement, investing for the future, or seeking advice on wealth management, our team is here to support you every step of the way. We prioritize building lasting relationships based on trust, integrity, and transparency, and we look forward to partnering with you on your financial journey.

Alongside our two certified planners, our two associate advisors, each bring a unique perspective and experience to the table and play a crucial role in providing comprehensive financial guidance and support. 

Our administrative team plays a vital role in ensuring your experience with us is exceptional from start to finish. They are the friendly voices behind our reception and the hands managing administrative tasks. You may hear from them when scheduling meetings, handling paperwork, and answering general questions. Rest assured, their dedication guarantees prompt and professional assistance at every step of your journey with us.

Simms Financial Services Limited

Your financial strategy should be as unique as you are. Whether you’re just starting out, about to enter retirement, or somewhere in between, a strong financial roadmap can help you reach your short and long-term goals. Let’s work together to protect what matters most to you and help you secure your future. Reach out to get started. Let’s get you there.

Languages spoken: English

Phone: (709) 634-3101

Email: simms.fin.serv.ltd@sunlife.com

Fax: 709-634-3108

Address: 355 O'Connell Drive,, Corner Brook, NF, A2H 7V4 Canada

Tracy Vallis

Tracy Vallis is a CERTIFIED FINANCIAL PLANNER® with over 15 years of experience in the financial services industry. She focuses on comprehensive financial planning, investment management, retirement, and estate planning. Tracy’s extensive knowledge and commitment to continuous learning keep her at the forefront of industry trends and best practices.


Beyond her professional achievements, Tracy is a devoted wife and mother who cherishes spending time with her family and friends. She is also an avid pickleball player, enjoying the sport both for its competitive edge and the camaraderie it brings.

David Roberts

Dave Roberts is a CERTIFIED FINANCIAL PLANNER® based in Western Newfoundland and Labrador, passionate about helping you achieve your financial dreams. Focuses on financial planning, business planning, group insurance, and retirement, Dave offers personalized advice tailored to your unique situation. His dedication to your success, combined with a deep understanding of the local economy, distinguishes him in the financial planning industry.


In his non-professional pursuits, Dave enjoys playing various musical instruments, bringing the same dedication and creativity to his music as he does to his work.

Job Title: Financial Planner, Sun Life, B.Sc., CFP®

Phone: Corner Brook 709-634-3101 / Lab City 709-944-3574

Email: dave.roberts@sunlife.com

Address: Corner Brook Office / Labrador City Office

Lori Osmond

Lori Osmond is an accomplished Associate Advisor who brings a wealth of knowledge and experience and her Client focused approach to her role in helping individuals and families achieve their financial goals. Her experience and dedication to Clients have made her a trusted Associate Advisor, known for her strategic insights and personalized financial strategies.


When she’s not at the office, Lori enjoys DIY projects, has a newfound interest in gardening and loves spending time with her family and her two Boston Terriers.

Job Title: Associate Advisor, Sun Life

Phone: 709-634-3101

Email: lori.osmond@sunlife.com

Address: Corner Brook Office

Mandy Ciero

Mandy Ciero is a dedicated Associate Advisor that brings a fresh perspective and a keen eye for detail to her role. Known for her strategic thinking and commitment to excellence, Mandy plays a crucial role in helping Clients navigate their financial journeys by collaborating with senior advisors to deliver personalized advice and solutions.


In her personal time, Mandy loves to spend time with her daughter and her closest friends, enjoying their company and sharing in life’s adventures together.

Job Title: Associate Advisor, Sun Life

Phone: 709-634-3101

Email: mandy.j.ciero@sunlife.com

Address: Corner Brook Office

Jennifer Roberts

Jennifer Roberts, our dedicated office manager, is passionate about supporting staff and ensuring a healthy workplace where every team member feels appreciated and empowered. Her commitment to fostering a positive and supportive environment is at the heart of her management philosophy, believing that a motivated and healthy staff is key to delivering the best service to the valuable Clients we work with.


When she’s not working, Jennifer loves music, is an avid fitness enthusiast, and always has a heart full of love for her family and friends. 

Job Title: Advisor Assistant, Sun Life | Office Manager, Simms Financial Services Limited

Phone: 709-634-3101

Email: jennifer.roberts@sunlife.com

Address: Corner Brook Office

Mary Ann White

Mary Ann is our dedicated life insurance consultant, who works remotely from the Northern Peninsula. Mary Ann leverages her extensive experience to guide Clients toward achieving their financial goals. With a wealth of knowledge and a compassionate approach, she is committed to providing tailored insurance strategies that help meet each Client's unique needs.


When she's not assisting Clients, Mary Ann enjoys retreating to her cozy cabin, where she can relax and recharge. Her greatest joy comes from spending quality time with her adored grandsons, sharing special moments and creating cherished memories.

Job Title: Service Associate, Sun Life

Email: maryann.white@sunlife.com

Address: Remote

Nicole Blanchard

Nicole Blanchard, our friendly and welcoming administrative assistant. Nicole excels in managing daily office operations, coordinating schedules, and providing invaluable assistance to our team. Her ability to create a welcoming atmosphere and her dedication to helping others make her an indispensable part of our organization.


In her spare time, Nicole channels her creativity and resourcefulness into DIY projects and crafting, where she finds joy and fulfillment in bringing her ideas to life.  

Job Title: Advisor Assistant, Sun Life

Phone: 709-634-3101

Email: nicole.blanchard@sunlife.com

Address: Corner Brook Office

Jocelyn Whalen Winters

Jocelyn Whalen Winters is a dedicated Service Associate out of our Labrador Office. She excels in delivering exceptional Client support and help ensuring seamless financial operations. Along with her infectious laugh, Jocelyn is known for her attention to detail, strong problem-solving skills, and the ability to build lasting relationships with Clients.


Away from work, Jocelyn enjoys cake decorating and often creating intricate designs for family and friends. She also loves spending time at her cabin, where she finds peace and relaxation in the great outdoors. 

Job Title: Service Associate, Sun Life

Phone: 709-944-3574

Email: jocelyn.winters@sunlife.com

Address: Labrador City Office

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