Bill Reinkens

Job title: CERTIFIED FINANCIAL PLANNER®, CFP®, BA Econ., RRC®, CLU®

Area(s) served: Calgary and Area

Trustworthy advice you can count on

Your financial strategy should be as unique as you are. Whether you’re just starting out, about to enter retirement, or somewhere in between, a strong financial roadmap can help you reach your short and long-term goals. Let’s work together to protect what matters most to you and help you secure your future. Reach out to get started. Let’s get you there.
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How we work together

As a team, our holistic financial planning approach goes beyond the surface and looks at every dollar coming into your household. We want each dollar to work as hard as possible for you while paying the least amount of taxes so you can reach your goals.


Our focus is retirement income planning. Whether retirement is many years away, just around the corner or you’re already enjoying it - we can help you create strategies so you can retire your way.


With many industry specific designations and an experienced team by my side, I am confident I can help you with your needs.


My team and I work with Clients from the greater Calgary area. We also service Ontario and British Columbia and are happy to work virtually with Clients from those provinces. Contact our office to get started.

What to expect

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When we first begin working together, we’ll have an initial meeting. We’ll gather all the info I need to thoroughly understand your situation and review your needs and goals. From there, we can create your financial plan and determine which products are best suited to your needs.


Clients are encouraged to ask questions so they can deeply understand their action plan. Together, we’ll have annual review meetings and semi-annual check ins so that your financial plan is always up to date.

Products and services

Browse through the product and services offerings below to learn more. Every financial and protection strategy is different. When we meet, we’ll discuss what might be right for your unique situation. Reach out if you have any questions or are ready to get started.

Health insurance products

Health insurance gives you financial coverage to help pay for health-care needs. This insurance goes above and beyond Canadian health-care coverage.

Life insurance products

Life insurance allows you to protect the people you love by providing your beneficiaries a tax-free cash payment when you die.

Saving and budgeting

Reaching your financial goals starts with a budget and savings plan. Let’s make your money go further.

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Our dedication

My team and I are in Calgary, AB are dedicated to serving Clients, with a focus on families and retirees. We provide a unique approach that embraces your entire journey and helps you achieve your financial goals. With a legacy of over 50 years of combined experience in the industry, our job is to make every dollar that comes your way work as hard as possible while paying the least amount of taxes. We simplify complex strategies and offer holistic solutions, including investments, insurance, as well as tax retirement and estate planning. We’re excited to help you take the next step towards financial success.

Stay informed

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Seven taxes on investments you need to know about

Seven taxes on investments you need to know about

Make the most out of your investments by understanding how taxes affect them. Learn more in this article and reach out to me if you'd like to discuss your portfolio.
Retirement savings calculator

Retirement savings calculator

Sun Life can help you build and protect your savings with investment products, life insurance, health insurance, and financial advice.
How to keep more of your retirement income and pay less tax

How to keep more of your retirement income and pay less tax

Want to turn your savings into as much retirement income as you can? Try looking at your retirement income through a tax lens.

Office information

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