Bill Reinkens

Job title: CERTIFIED FINANCIAL PLANNER®, CFP®, BA Econ., RRC®, CLU®

Languages spoken: English, German

Area(s) served: Calgary and Area

Trustworthy advice you can count on

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How we work together

As a team, our holistic financial planning approach goes beyond the surface. We take the time to understand your needs and objectives then together, we develop a comprehensive plan that will help reduce your tax liability, address your insurance needs, and maximize your savings.


Our focus is retirement income planning. We want to make every dollar work as hard as possible for you while paying the least amount of taxes so you can reach your goals faster. Whether retirement is many years away, just around the corner or you’re already enjoying it - we can help you create strategies so you can retire your way.


My team and I work with Clients from the greater Calgary area. We also service Ontario and British Columbia and are happy to work virtually with Clients from those provinces. With many industry- specific designations and an experienced team by my side, I am confident I can help you with your needs.

Contact our office to get started.

What to expect

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When we first begin working together, we’ll have an initial meeting. We’ll gather all the info I need to thoroughly understand your situation and clearly establish your needs and goals. From there, we can create your financial plan and determine which products are best suited to your needs.


Clients are encouraged to ask questions so they can deeply understand their action plan. Together, we’ll have annual review meetings and semi-annual check ins so that your financial plan is always up to date.

Products and services

Browse through the product and services offerings below to learn more. Every financial and protection strategy is different. When we meet, we’ll discuss what might be right for your unique situation. Reach out if you have any questions or are ready to get started.

Health insurance products

Health insurance gives you financial coverage to help pay for health-care needs. This insurance goes above and beyond Canadian health-care coverage.

Life insurance products

Life insurance allows you to protect the people you love by providing your beneficiaries a tax-free cash payment when you die.

Saving, budgeting and investing

Reaching your financial goals starts with a budget and savings plan. Let’s make your money go further.
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Our dedication

My team and I in Calgary, AB are dedicated to serving Clients, with a focus on families and retirees. No matter what stage of life you are in, we have the knowledge and experience to help you. With a legacy of over 50 years of combined experience in the industry, our team offers a unique approach that embraces your entire journey. We simplify complex strategies and offer holistic solutions including investments and insurance, as well as tax, retirement, and estate planning. With a comprehensive financial planning strategy, we can help you take the next step towards financial success.


Browse our website to learn more about solutions we can offer to help meet your needs and achieve your goals. Reach out if you have questions or to get started.

Stay informed

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How much life insurance is the right amount? Let’s set up some time to discuss the details such as how long you need it and what kind might be right for you. You can walk out feeling more confident and educated on your options.


Script: How much life insurance is the right amount? Simply put, the amount of life insurance you need depends on your unique situation. A good place to start is to figure out how much life insurance you may need… how long you need it for… and what kind might be right for you. Let’s look at an example: Jackie is 33 years old… and has two kids. She has four goals for her life insurance: Leave money to her family to pay off her mortgage. Top up her kids’ registered education savings plans. Pay off her student loans. And, replace her income for 10 years. Based on these goals, Jackie is looking at a 1-million-dollar life insurance policy. If she died, her family could choose to use the insurance payout to: Put 300-thousand dollars toward the mortgage. Add 60-thousand dollars to the kids’ RESPs. Pay off her 40-thousand-dollar student loan. And… cover the family’s ongoing costs with the remaining 600-thousand dollars. How much do life insurance payments cost per month? In Jackie’s case, a 1-million-dollar, 30-year term policy for a non-smoking, 33-year-old woman… could cost about 80-dollars per month. For a man of the same age, it’s closer to 110-dollars per month. How long do you need your coverage to last? For a younger person… or a couple with debt and a mortgage, a 30-year policy or longer may be suitable. For someone in their forties… with little debt and a small mortgage… a 20-year policy might be the right fit. What are your options? Your employer may offer life insurance through your employee benefits. But… it may not be enough. And you can lose that coverage if you change employers. You may want to consider more life insurance. In which case, you have two types to choose from: Term life insurance. And… permanent life insurance. Any amount of life insurance can help give your loved ones some financial security when you die. Your unique situation will inform the amount and type of insurance you need. For more tips and tools, visit sunlife.ca.

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