About

Want to achieve lifetime financial security and live a healthier, brighter life? Take the time to browse the website, so you can learn more about the solutions we can discuss to help meet your needs and goals. Reach out if you have any questions and to get started.
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My team and I are ready to work with you to help you reach your goals. No matter what stage of life you are in, we have the knowledge and experience to help you. Our goal is to help you with all of your needs. So when necessary, we work with professionals from other industries who can help you with other aspects of your needs.

Bill Reinkens

Your financial strategy should be as unique as you are. Whether you’re just starting out, about to enter retirement, or somewhere in between, a strong financial roadmap can help you reach your short and long-term goals. Let’s work together to protect what matters most to you and help you secure your future. Reach out to get started. Let’s get you there.

Job Title: CERTIFIED FINANCIAL PLANNER®, CFP®, BA Econ., RRC®, CLU®

Phone: (403) 231-8600 x2240

Email: bill.reinkens@sunlife.com

Address: Crowfoot West Business Centre, 300 - 600 Crowfoot Crescent NW, Calgary, AB, T3G 0B4 Canada

Bill Reinkens

My interest in financial planning started at the young age of 13 when I began investing. With over 17 years of experience in the financial industry, I have the knowledge to help you reach your goals. I’m proud to hold some of the most prestigious designations in the industry, including:


  • CERTIFIED FINANCIAL PLANNER® (CFP®),
  • Registered Retirement Consultant (RRC) and
  • Bachelor’s degree in Economics.


As an advisor, it makes me happy to see the successful outcomes of the power of planning. I want Clients to feel a sense of relief because they know they’re taken care of.


My wife and I have two wonderful children. As a family, we enjoy travelling and camping together. 

Job Title: Financial Planner, Sun Life, BA Econ., CFP®, CLU®

Phone: (403) 231-8600 ext 2240

Email: bill.reinkens@sunlife.com

Fax: (403) 231-8649

Address: Calgary, AB

Shandra Mackay

Clients can often improve their financial position by making good financial decisions. I’m passionate about helping Clients understand their options so they can make good decisions for their future. When we work together, I’ll determine if you are on track to meet your goals and how to improve your trajectory.


In 2015, I moved from Calgary to Victoria. I enjoy everything that Victoria has to offer. In my free time, I enjoy gardening and travelling. 

Job Title: Associate Advisor, Sun Life, BBA, CFP®

Phone: (587) 573-3560

Email: Shandra.Mackay@sunlife.com

Address: Calgary, AB

Ian Diaz

As an Associate Advisor, I help Clients in need. My vast life experience helps me connect to Client’s stories and situations. My goal is to help Clients achieve success. Let me help you create a budget and stick to it.


As a continuous learner, I’m proud to hold my LLQP license and am working towards achieving more industry designations.


When I’m not working, I coach the Men’s Major League Calgary Callies and volunteer with soccer academies. I am also a former professional soccer player. In my free time, I love collecting wine and cigars, travelling and spending time with family. 

Job Title: Associate Advisor, Sun Life, B.Ed

Phone: 40321318600 ,2220

Email: ian.diaz@sunlife.com

Fax: 4032318649

Address: Calgary, Alberta

Dillon Smiley

After seeing family members deal with the aftermath of poor financial advice, I’ve felt inclined to help others avoid the same situation. Our team aims to maximize the value of a Client’s assets over their lifetime. It makes me proud to be part of a team that is helping people reach their goals. I am working towards achieving more industry related designations to help me in my role.


When I’m not working, I enjoy playing guitar. I’m always in pursuit of a perfectly brewed coffee. 

Job Title: Service Associate and Research Associate for Bill Reinkens, CIM

Phone: (403) 231-8600 ext. 2268

Email: Dillon.j.Smiley@sunlife.com

Address: Calgary

Jana Rathje

With over eight years of experience providing excellent service to Clients in various settings, I have the experience needed to do my job well. My focus is developing strong relationships built on integrity and understanding. It’s exciting to see what can happen when we’re able to empower Clients with the tools and resources to achieve their goals.


When I’m not busy with work, I’m usually getting lost on a mountain or exploring.

Job Title: Advisor Assistant, Sun Life

Phone: (403) 231-8600 ext. 2258

Email: Jana.Rathje@sunlife.com

Anastasiia Tsokolenko

Job Title: Advisor Assistant, Sun Life

Phone: (403) 231-8600 ext. 2248

Email: anastasiia.tsokolenko@sunlife.com

Have questions?

Here to help answer your questions, provide clarity about products and get you started on the road to achieving your goals.