About us

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My team and I are ready to work with you to help you reach your goals. Our aim is to assist you with all of your financial needs so when necessary, we collaborate with professionals from other industries to find the best solutions for your unique situation.

Bill Reinkens

Your financial strategy should be as unique as you are. Whether you’re just starting out, about to enter retirement, or somewhere in between, a strong financial roadmap can help you reach your short and long-term goals. Let’s work together to protect what matters most to you and help you secure your future. Reach out to get started. Let’s get you there.

Job Title: CERTIFIED FINANCIAL PLANNER®, CFP®, BA Econ., RRC®, CLU®

Languages spoken: English, German

Phone: (403) 231-8600 x2240

Email: bill.reinkens@sunlife.com

Address: Crowfoot West Business Centre, 300 - 600 Crowfoot Crescent NW, Calgary, AB, T3G 0B4 Canada

Bill Reinkens

My interest in financial planning started at the young age of 13 when I began investing. With over 20 years of experience in the financial industry, I have the knowledge to help you reach your goals. I’m proud to hold some of the most prestigious designations in the industry, including:


  • CERTIFIED FINANCIAL PLANNER® (CFP®),
  • Chartered Life Underwriter® (CLU®)
  • Registered Retirement Consultant (RRC) and
  • Bachelor’s degree in Economics.


As an advisor, it makes me happy to see the successful outcomes of the power of planning. I want Clients to feel a sense of relief because they know they’re taken care of.


My wife and I have two wonderful children. As a family, we enjoy travelling and camping together. 

Job Title: Financial Planner, Sun Life, BA Econ., CFP®, CLU®

RRC®

Phone: (403) 231-8600 x2240 , texting line (587) 317-5503

Email: bill.reinkens@sunlife.com

Fax: (403) 231-8649

Address: Calgary, AB

Shandra Mackay

We are excited to announce the arrival of a new addition to our team! We would like to congratulate Shandra on welcoming a baby boy in February 2025. Our team is here to help while Shandra is on maternity leave. Contact us to let us know how we can assist.


I’m passionate about helping Clients understand their options so they can make good decisions for their future. When we work together, I’ll determine if you are on track to meet your goals and how to improve your trajectory. I hold a Certified Financial Planner (CFP) designation which I obtained in 2023.


In my free time I enjoy gardening, travelling, and spending time with family at the cabin.

Job Title: Associate Advisor, Sun Life, BBA, CFP®

Phone: (403) 231-8600 ext. 2218

Email: Shandra.Mackay@sunlife.com

Address: Calgary, AB

Ian Diaz

As an associate advisor, I am dedicated to helping Clients navigate their financial journey with clarity and confidence. My diverse life experience enables me to connect meaningfully with Clients’ stories and situations, and my ultimate goal is to support them in achieving long-term success. Whether it involves creating a budget or developing strategies to remain on track, I am committed to providing guidance every step of the way.


I am a continuous learner, which allows me to provide Clients with access to a broad range of investment opportunities across these platforms. I am also actively working toward additional industry designations to further strengthen the value I deliver.


Beyond my professional responsibilities, I am a member of the Rotary Club of Calgary Downtown and actively participate in the World Community Service Committee, contributing to meaningful initiatives that create positive global impact. In my personal time, I enjoy collecting wine and cigars, traveling, and spending time with family.

Job Title: Associate Advisor, Sun Life

Languages spoken: English, Spanish

Phone: (403) 231-8600 ext. 2220

Email: ian.diaz@sunlife.com

Address: Calgary, AB

Dillon Smiley

After seeing family members deal with the aftermath of poor financial advice, I’ve felt inclined to help others avoid the same situation. Our team is committed to helping Clients maximize the value of their assets over their lifetime, and I’m proud to support them in reaching their financial goals. I hold a Chartered Investment Manager (CIM) designation, which I obtained in 2021.


When I’m not working I enjoy playing guitar, and I’m always in pursuit of perfectly brewed coffee. 

Job Title: Service Associate, Sun Life, CIM®

Phone: (403) 231-8600 ext. 2268

Email: Dillon.j.Smiley@sunlife.com

Address: Calgary, AB

Jana Rathje

I am passionate about helping Clients feel confident and informed about their financial decisions. As a team, our focus is on developing strong Client-relationships built on integrity and understanding. It’s exciting to see what can happen when we’re able to empower Clients with the tools and resources to achieve their goals.


When I’m not busy with work, I’m usually getting lost on a mountain or enjoying my time making crafts and petting cats.

Job Title: Service Associate, Sun Life

Phone: (403) 231-8600 ext. 2258

Email: Jana.Rathje@sunlife.com

Address: Calgary, AB

Autumn Waddington

As a dedicated Administrative Assistant, I provide exceptional support to Clients and team. With a strong background in customer service, I am committed to helping ensure a seamless experience for every Client interaction. My attention to detail, organizational skills, and friendly approach make me an integral part of the team. I am passionate about assisting Clients and helping them navigate their financial journey with ease.


For assistance or inquiries, feel free to reach out to me. I am always happy to help!

Job Title: Advisor Assistant, Sun Life

Languages spoken: English

Phone: (403) 231-8600 ext. 2248

Email: autumn.waddington@sunlife.com

Fax: 403 231-8649

Address: Calgary, AB

Have questions?

Here to help answer your questions, provide clarity about products and get you started on the road to achieving your goals.