About

Want to achieve lifetime financial security and live a healthier, brighter life? Take the time to browse the website, so you can learn more about the solutions we can discuss to help meet your needs and goals. Reach out if you have any questions and to get started.

Vision

Our vision inspires how we work as a team. It describes what we need to accomplish in order to continue providing sustainable service to Clients. In order to make our vision possible we need to create an amazing environment for our People, where they can aspire to be the best they can be. We need to provide Clients with an award winning Portfolio of products and update them when necessary. We need to Partner and collaborate with local business’ in our area that will nurture and complement our own. We need to maximize long term Profit for Clients while staying true to our ethics. Lastly, we need to be a highly Productive and flexible company that adapts to the ever changing Investment and Insurance landscape.


Values

Our values include integrity, trust, honesty, leadership, passion, accountability, collaboration and quality.

True North Financial Services Inc.

True North Financial Services is here to help health professionals, farmers, business owners and soon-to-be-retirees live their ideal lives by providing personalized financial advice. Their unique approach in insurance and wealth management is based on integrity, trust and honesty. With many years of experience in the industry, Chris and his team always take time to make new Clients feel at home and build their confidence.  


Work with True North Financial Services to discover how planning for your future can be educational, easy and fun!  


 

Christopher Smela

As True North’s founder, I’m passionate about helping Clients protect their loved ones and achieve lifetime financial success.


I have over 14 years of experience in the financial industry. My team and I have built an office that focuses on insurance structures, living benefits and retirement planning. I’m proud to be ranked in the top 1% of financial professionals worldwide, as recognized by the independent industry association Million Dollar Round Table.  


Prior to joining the financial services industry, I was a member of the Canadian Armed Forces for nine years. During these years, I was able to teach and serve in many capacities. This includes a six-month tour in the Middle East with the United Nations.


Outside of work, I enjoy spending time with my wife and our children. We often travel to England to visit the in-laws. As a sports lover, I play in the Saskatoon Senior Men’s Basketball League and enjoy golfing when I can.


Awards and memberships are based on insurance business only.

Job Title: Advisor, Sun Life, B.A.

CFP®

Phone: 306-974-2111 E xt. 101

Email: Chris.Smela@sunlife.com

Address: Saskatoon, Saskatchewan

Graham Renny

I am an Associate advisor in charge of wealth accounts at True North Financial Services. Since starting in 2017, I have provided financial advice through consistent effort and truly outstanding service. Through my work, True North Financial is able to help Clients maximize their potential through competitive fees, tax efficiencies, effective management and total returns.

 

Prior to joining the financial services industry, I was a Paramedic in rural Saskatchewan for many years. It was during these years that I was able to master the subtle art of communication and time management, in what you might call a stressed environment. My main hobby would include the title of “auto aficionado” as I cannot be stumped in a conversation that involves anything with a motor. I am happily married to my wife Breana, and proud father to our son Nash. In my spare time, I love to get outside and explore Canada with my Family.

 

I love this industry and my job. My dedication to lifelong learning and Client satisfaction is on display each day that I come to the office. Next time you are in the area, feel free to stop by to have a talk over coffee.

Job Title: Associate Advisor, Sun Life, B.A.

CFP®

Phone: 306-974-2111 E xt. 102

Email: graham.renny@sunlife.com

Address: Saskatoon, Saskatchewan

Marina Head

As the True North Financial Administrative Assistant, I am responsible for the administrative health and well being of Clients and office staff.

 

After working as a Retail Sales Manager for over a decade, the transition to True North Financial Services in December 2015 was seamless. I naturally enjoy working in a high pace, dynamic environment where every day can pose a new challenge to overcome. Whether working with Clients in person or behind the scenes, I take tremendous pride in my position and ability to own my zone. 

 

Outside of the office I am married to my husband Travis, a super mom to my three kids and an avid doer of things outdoors. I love camping, travelling and horse back riding.

Job Title: Advisor Assistant, Sun Life

Phone: 306-974-2111 E xt. 103

Email: marina.head@sunlife.com

Tanya Hoover

As a True North Financial Administrative Assistant, I am responsible for the administrative health of Clients and staff.


I have many years of office experience that have helped me excel as part of the True North team. I love helping people and make it a goal to remember as many names as I can.


My husband Graeme and I love to spend time with family and friends and go camping in the summer. When I am not at work, I enjoy volunteering, baking, watching movies and event planning.

Job Title: Administrative Assistant, Sun Life

Phone: (306) 446-8080

Email: tanya.hoover@sunlife.com

Fax: (306) 446-8081

Address: North Battleford, Saskatchewan

Have questions?

Here to help answer your questions, provide clarity about products and get you started on the road to achieving your goals.

Sunlife
We are contracted with Sun Life Financial Distributors (Canada) Inc., a member of Sun Life group of companies. Mutual funds distributed by Sun Life Financial Investment Services (Canada) Inc.